Pheromone Science: Androstenol And Attraction

A happy woman looks over her shoulder and smiles at a man she is passing on the street.

Happy Friday, Love Scent fans!

Today, we’re taking another look at pheromone research. Specifically, we’re looking at the link between the well-known social pheromone AndrosteNOL and attraction!

Now, most people know that AndrosteNOL is a great social pheromone. It’s often called the “icebreaker pheromone” because it makes interactions easier and more pleasant. This pheromone can be a great asset when meeting new people, or when trying to elevate your mood and the moods of everyone around you. In some cases, it can even help you process information more quickly[1]!

AndrosteNOL’s beneficial effects make it a popular choice among pheromone fans. People wear AndrosteNOL-based formulas to work, when out with friends, and even when just spending time at home. Overall, it’s a great all-purpose everyday pheromone.

But some research shows that this social pheromone can benefit your romantic life, too! Multiple studies have found a link between AndrosteNOL and attraction.

Let’s look back to the early 90s, when researchers found that women who had spent the previous night smelling AndrosteNOL had more interactions with men the next day[2]. This study demonstrated AndrosteNOL’s powerful self-effects: the women themselves were more outgoing and more interested in interacting with men. It also established links between AndrosteNOL and attraction: these interactions could easily have been the start of a new romantic relationship!

Jump ahead to the early 2010s, when researchers examined how AndrosteNOL impacts women’s brains. Women underwent brain scans while also undergoing exposure to AndrosteNOL. Researchers found that AndrosteNOL stimulated very specific areas of the women’s brains: the anterior hypothalamus and the right amygdala[3]. These regions play a big role in courtship behavior and our perception of emotions[4,5]. This research solidified the connection between AndrosteNOL and attraction.

This takes us to the early 2020s. Researchers have now found that AndrosteNOL may actually make us see the people around us as more attractive[6]!

In this most recent study, research participants sniffed either AndrosteNOL or a control odor. After this, they did two things: rate their own mood, and rate the attractiveness of people in photographs. Researchers then examined how the pheromone impacted the participants’ moods and how attractive they found the people in the photographs.

Researchers discovered that AndrosteNOL did impact how attractive the research participants found the people in the photographs. The participants who had sniffed the pheromones found the photographs as far more attractive. AndrosteNOL had this effect regardless of whether the participants thought the pheromone had been pleasant to smell.

What about AndrosteNOL’s impact on the participants’ moods? Predictably, the pheromone made many of the participants feel more lively. It also made the participants feel more sexy. This could be due to the confidence boost, or it could be due to AndrosteNOL’s impact on their brains.

All of this research shows that the connection between AndrosteNOL and attraction is largely due to its self-effects. This pheromone makes the wearer more outgoing, more lively, and more self-confident. It also stimulates their brain to get them more interest in courtship. It even makes them see others as more attractive than they otherwise would!

Of course, a pheromone’s self-effects aren’t always different from its effects on others. When you wear AndrosteNOL, for example, not only will you find people more attractive, but anyone else who is exposed to it could feel the same way! Think of yourself as a walking diffuser for the pheromones. They affect you, but they affect those who are smelling them on you, too.

As you can see, there is an undeniable link between AndrosteNOL and attraction. A social pheromone may not seem an obvious choice when you’re trying to revamp your love life. But if you’ve found that potent sex pheromones just aren’t getting the job done, or if you want a more versatile pheromone for both your love life and your social life, an AndrosteNOL-based formula may be the way to go!

So, if you’d like to take advantage of this connection between AndrosteNOL and attraction, we have some options for you to try!


Love Scent Pheromone OilsLove Scent Pheromone Oils ($9.95)

The Love Scent Pheromone Oils are our most popular product. They contain AndrosteNOL and come in ten different fragrance options. If you want to take a unique approach to improving your love life, give one of these oils a try!


AndrosteNOL (6 ml)Pure AndrosteNOL ($39.95)

If you’d like to turn any of your favorite fragrances into an attractive pheromone perfume or cologne, try our Pure AndrosteNOL. Just keep in mind that this is a potent concentrate that you’ll need to dilute before application. Simply dilute 1-2 drops into 5 ml of your favorite fragrance and start experiencing this social pheromones’ many positive effects!


Super Primal for HimSuper Primal for Him ($49.95)

If you want to combine AndrosteNOL with your favorite fragrances but don’t want the the fuss of diluting, Super Primal for Him is for you. Just apply to your wrists and throat and spray your favorite fragrance over it!


There you have it, Love Scent fans! If you’ve wondered about the links between AndrosteNOL and attraction, we hope you’ve learned something today. And if you’ve been looking for a new approach to using pheromones in your love life, we hope you give one of the above products a try!


Have you ever used AndrosteNOL as an attractant? How did it work out for you? Did you wear it by itself, or in combination with other pheromones? Tell us about it in the comments! You can also contact us directly to share your comments, questions, and concerns. And be sure to subscribe to our newsletter to get free samples and to hear about coupons, new products, and more!


These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.




1. d’Ettorre P, Bueno S, Rödel HG, Megherbi H, Seigneuric A, Schaal B and Roberts SC (2018) Exposure to Androstenes Influences Processing of Emotional Words. Front. Ecol. Evol. 5:169.

2. Cowley JJ, Brooksbank BW. Human exposure to putative pheromones and changes in aspects of social behaviour. J Steroid Biochem Mol Biol 1991; 39: 647–659.

3. Savic I, Berglund H (2010) Androstenol – a Steroid Derived Odor Activates the Hypothalamus in Women. PLoS ONE 5(2): e8651.

4. Paredes, R. G. (2003). Medial preoptic area/anterior hypothalamus and sexual motivation. Scandinavian Journal of Psychology, 44, 203–212.

5. Wright CI, Fischer H, Whalen PJ, McInerney SC, Shin LM, et al. (2001) Differential prefrontal cortex and amygdala habituation to repeatedly presented emotional stimuli. NeuroReport 12: 379–383.

6. Beaton A, Jones L, Benton D, Richards G (2022) Judgements of attractiveness of the opposite sex and nostril differences in self-rated mood: The effects of androstenol. Biological Psychology, 167, 0301-0511.

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